Our Philosophy

Our Mission

Our mission is creating product and company names that make businesses jump. We feel more and more confident in what we do when we witness your success. Nothing is more inspiring than a name from our portfolio with a strong brand awareness.

Our Principles

We pursue our mission through 3 crucial principles:

Our Golden Rules

As name hunters, we believe that there are 7 golden rules for catching a good name:

It should be easy to read and spell.

It should be readable in one way only.

It should be usable worldwide.

It should evoke a relevant positive emotion.

It should be either suggestive of the product/service/company category or enigmatic.

It should stand out from the competitors' brands.

In a word it should be able to JUMP!

Some of these rules are very common and logical. However not all of them are followed, especially not by companies that invent their brand names themselves. Every marketing specialist has come across the famous cases of brand names that are hard to read or have different meanings (sometimes negative and even insulting) in different countries.

We would like to draw your attention to the rest of the rules - the unobvious ones.

One of the musts is the positive emotion that should be inserted in the name. In order to do it we will need to know the right positive emotion, the one that your consumers would like to feel. For instance if you need a name for an anti-cellulite cream, this feeling could be the result of getting rid of the cellulite which is the soft and sleek skin. A relevant brand name in this case would be "Sleex". If your researches with end consumers show that the cellulite does not allow them to wear their favourite short skirt, the anti-cellulite cream could be named "Reveal". However our work is not based on assumptions - we will need the relevant information to create a brand name that people will rabbit on about. This is why we will need your guidance, know-how and insights of the industry you are in. And we ask questions.

Another golden rule is the name to be suggestive or enigmatic. You can never have both. And you do not need to. Most name inventors go for the "suggestive" variant. This is not always the best choice, especially for products from more delicate categories. Catching an enigmatic name, as we say, might just be what you need. A name which is not phonetically related to a certain category can also become generic for that category in the consumers' minds. It very much depends on what you want to do with your new brand. In most of the cases brand names and their future are interdependent.

Competition also plays an important role in brand naming. It is easy to come up with a name that sounds different from the competitors' brands. The hard job is to invent a brand name that sounds different and better at the same time. When every competitor brand is called A, B or C, we would go for a brand name like "Zed".

The last but not the least - a good name is the one that can jump above the others... so to speak. How do we get a name like that? We beat the bushes and see what jumps out. Let us catch a name for you, build your brand and your sales will speak for themselves. We have done this before.

> Make your business jump with us.